doug crockford has a posse.

Sell Me Something

In interaction design on 5 February 2008 tagged , , with 1 comment

…add Customer Retention to the desired and never-ending skillset of a front-end developer.

Mint gets it wrong. Again. Upon deleting my account, they had one last opportunity to woo me and they wasted it. Save for laziness, I have no idea why they’d redirect me to their login page, after all, I JUST DELETED MY ACCOUNT!

As long as a customer is still standing on your property, continue to present them with buying opportunities. Retention is far cheaper than bringing them back.

Sell Me


1 Comment

That is so true! A wasted opportunity.

Posted by Rune on 7 February 2008 @ 8am

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